WH x CHARTWELLS HIGHER ED
Creating custom brands for some of the country’s biggest campuses.
THE CHALLENGE
Chartwells Higher Ed, a leading provider of dining and hospitality services across top universities, needed a way to elevate their campus programs beyond standard cafeteria operations. With diverse student populations and unique campus cultures, from Northeastern’s 30,000+ students, Baylor’s 20,000 to LSU’s 39,000 and the University of Chicago’s 16,000, the challenge was to create dining experiences that felt custom, immersive, and deeply connected to each campus community.
HOW WE DELIVERED
Whitehouse Advertising partnered with Chartwells to turn campus dining into destination experiences. We created custom concepts with unique names and logos, designed branded signage and graphics, and developed a consistent brand voice across menus, events, and catering. By aligning every touchpoint, from digital to in person, we ensured each campus dining program felt like a premium, personalized experience rather than just a functional service.
THE RESULTS
TRANSFORMS standard cafeterias into branded destination experiences.
STRENGTHENS standard cafeterias into branded destination experiences.
ELEVATES Chartwells’ brand perception as an innovator in campus hospitality.
CONNECTS operational services to meaningful student experiences.
PROVIDES operational services to meaningful student experiences.