WH x UK

University of Kentucky

(in partnership with CompassOne, a division of Compass Group)

Creating a cohesive, purpose-driven hospitality system that connects people, elevates service, and supports the betterment of both the University of Kentucky and the wider community.

The Challenge:

The University of Kentucky needed a unified, consumer-facing hospitality brand that could span services from campus dining and hospital care to athletics, vending, and overall service culture. The challenge was to create a cohesive identity that connects diverse audiences and environments while remaining flexible enough to support multiple service lines, standards, and communications under a consistent experience.

How We Delivered:

White House Advertising developed Grace & Grit Hospitality, a unified brand and marketing platform grounded in the spirit and identity of the University of Kentucky. Grace represents welcome and care, enhancing every touchpoint, while Grit embodies strength, insight, and operational excellence in every service. Together, the brand reflects the University’s mission to uplift future generations and extends beyond campus to support communities across Kentucky through outreach initiatives.

The Result:

Grace & Grit Hospitality successfully:

ESTABLISHES a unifying hospitality brand across all University of Kentucky touchpoints

SUPPORTS communities across Kentucky through outreach and engagement initiatives including delivering food, education, and nourishment to underserved areas

CREATES environments that inspire, engage, and elevate everyday experiences

BUILDS s a foundation for long-term impact, fostering care, connection, and opportunities that uplift future generations