Children’s Healthcare of Atlanta –Arthur M. Blank Hospital
(in partnership with Morrison Healthcare, a division of Compass Group)
Reshaping the children’s dining experience one smile at a time.
THE CHALLENGE
Hospitals can be intimidating, and extended stays often lead to decreased appetite and limited enthusiasm for healthy food among young patients. Morrison Healthcare engaged White House Advertising to create a program that would promote nutritious eating while bringing moments of joy and engagement to children and their families during a challenging time.
HOW WE DELIVERED
Whitehouse Advertising developed Spreading Smiles One Meal at a Time, a character-driven program that turned healthy foods into fun, relatable personalities. A playful cast, including a skateboarding pickle, a music-playing broccoli, and a hula-hooping banana, helped transform food into something friendly and approachable. The bright, upbeat design carried across all touchpoints, creating a cohesive and engaging experience.
THE RESULTS
ENCOURAGES healthier eating habits for patients as well as their families, staff, and caregivers.
REINFORCES the importance of nutrition to promote health and recovery.
TRANSFORM mealtime into a moment of joy rather than an obligation.
CREATES a bright, campaign brought to life by a fun, relatable cast of characters.
LEVERAGES education, entertainment, and thoughtful design to bring comfort, positivity, and engagement to environments where those elements are needed most.