WH x Chartwells Nutrition: Game On

(in partnership with Chartwells K12, a division of Compass Group)

Evolving traditional school nutrition into a year-long adventure.

THE CHALLENGE

Chartwells K12 serves over 4,500 schools and 2 million meals daily, but they faced a major challenge: getting digital-native students excited about healthy eating. Traditional cafeteria signage and static messaging weren’t engaging enough, so they tasked White House Advertising to create a program that would inspire students to try new foods, adopt better habits, and make nutrition fun, while also supporting broader school wellness goals.

HOW WE DELIVERED

White House Advertising created Mission: Game On!, a 360° gamified program that turns healthy habits into an adventure. With a vibrant cast of characters, monthly missions, and a toolkit of “Level Up” graphics, collectible cards, and interactive stories, the program transforms school dining from a routine task into a fun, year-long journey that engages students, sparks their imagination, and turns everyday meals into moments of learning, fun, and healthy choices for millions of students.

THE RESULTS

• ENCOURAGES students to explore new foods and adopt healthier habits.

• CREATES excited around cafeteria visits through gamified challenges.

• REINFORCES school wellness goals in a way that feels fun and interactive.

• ENGAGES school wellness goals in a way that feels fun and interactive.

• DELIVERS education, entertainment, and thoughtful design to bring comfort, positivity, and engagement to environments where those elements are needed most.